New Harlem Condo

We’re so excited to report that a Bikram yoga studio has opened in East Harlem! The studio is located at 4 East 116th Street, 2nd floor.  View contact information and class schedules here.

For those who might not be familiar, Bikram yoga is the “hot yoga” that has been all the rage recently. Among the famous people who swear by hot yoga: Quincy Jones, Michael Jackson, Madonna, Candice Bergen, Brooke Shields, and Richard Nixon.

So, after a refreshing dip in the indoor swimming pool and a visit to the fitness center, the residents of 5th on the Park can just walk four blocks down the street to the yoga studio to add to their workout regime. Healthy living has never been so easy in Harlem!

We continue to see signs that East Harlem’s star is on the rise! The gourmet market and cafe Ottomanelli Brothers New York Grill is opening at 1325 Fifth Avenue, at 111th Street, next month, according to the NY Sun. The famous, family-owned, 100-year-old NYC chain, known for its prime cuts of meat, is the first in a wave of new restaurants and stores that will be moving Uptown, along with the scores of savvy buyers of new Harlem condominiums.

The Sun also has news of some other high-profile eateries ( Le Pain Quotidien and the Shelly Fireman Group of Bond 45) that are interested in the neighborhood, according to the agent who brokered the Ottomanelli deal.

Great news for a great neighborhood!

The first luxury car dealership to come to Harlem is ready for its July opening!

Dancy Power Automative Group, exotic auto dealer to sports celebrities, is bringing its showroom to the lobby of The Lenox condominium at 380 Lenox Ave., at West 129th Street.  Read the Crain’s story here.

A former music producer sells condos the same way he used to sell records — taking the product to the streets.

With Harlem condo agents seeking the same buyers in this tight market, the developers of 5th On The Park have come up with some “in your face” marketing tools to get the attention of prospective buyers –especially Upper West Siders looking for more space in the city blocks north of them.

Taking a page out of Donald Trump’s “The Apprentice” handbook, developer Lew Futterman, a former music producer for music stars like Ted Nugent, the Hello People, and George Benson, hired Joe Ditmyer, a young New York off-Broadway actor to ride around the Upper West Side in a two-sided rental truck with a huge “5th On The Park” billboard plastered on both sides.

When he can, the former soap opera actor gets out and stands in front of the truck handing out colorful 5th On The Park brochures to targeted buyers urging them to get more space and luxury for their
money at the 28-story, 160 unit Fifth On The Park in Harlem.

5th On The Park, a FX-Fowle designed building, overlooks the 20-acre Marcus Garvey Park. The building features a lap pool, state of the art fitness center, underground garage, valet parking and a 1,800 seat state-of-the art church.

In addition to the truck, the developer has also hung a huge banner that spans eight stories from the top floors of 5th On The Park, visible from miles around to grab the attention of Metro North Train commuters as they pass through Harlem at the 125th Street station, subliminally reminding commuters that if they lived here, they would be home already.

Harlem’s largest & fastest selling luxury market rate condominium is mentioned in this month’s issue of Real Deal!

http://ny.therealdeal.com/articles/signs-of-the-times-for-new-condos